Korean American Day Initiative

We asked you to help us celebrate Korean American Day by nominating your favorite AAPI small businesses and startups, and we're so happy to congratulate okko! (@okko.co)

okko, which stands for Our Kind of KnockOut, was founded by Phoebe Kunitomi in 2018. The daughter of a Korean mother and Japanese father, she applies her minimalist upbringing in okko's timeless and comfortable designs, which prioritize function over frills. She believes that women of all shapes, sizes, and colors should have underwear "that just works."

okko's founder, Phoebe Kunitomi, will be directly mentored by the founders of Kinn, Dagne Dover, and Tower 28 Beauty. 


Discover and support some of our other favorite nominees. 

LESS IS MORE — @lessismore.___

INK + PORCELAIN — @inkandporcelain

Us Two Tea — @ustwotea

A Good Used Book — @agoodusedbook

Morrow Soft Goods  @morrowsoftgoods

Hanok Coffee  @hanokcoffee

Post Script @post.script.sf

SANSO — @sanso_la

ONDO @ondobody

Flask & Field — @flaskandfield

happihuman  @happihumancandles

mogūtable @mogutable

indwell @indwell_co

Aeri Go — @aerigojewelry

ESTHER JEONG CERAMICS — @estherjeongceramics

aga — @aga_shoppe

Rooted Fare — @rooted.fare

Litto Howler — @littohowler

Jane W. Choi Designs — @janewchoi.designs