There has been a surge of Anti-Asian racism and violent attacks on Asian Americans, especially against the most vulnerable—the elderly. Since COVID-19 became news in the United States, hate speech and violence against the AAPI community has run rampant.

As a Korean immigrant, but also a mother, a daughter, a wife and a Founder, it has been extremely difficult to watch the rise in acts of violence this week.

Starting immediately, we will take action to create more awareness and donate 10% of our proceeds to AAPI Women Lead and Stop AAPI Hate for the month of March. Though this is a small step in the right direction, we hope you will join us. 

If you are looking to further educate yourself on the matter, you can follow: @nextshark @goldhouseco @stepaapihate @aapiwomenlead @hateisavirus @asiansformentalhealth @17.21women @asianmentalhealthcollective.


—Jennie Yoon, Founder & CEO