Meet the Artist—Sarah Koudouzian

Tennis taught me a lot about resilience before I ever understood it as a co-founder. It’s such an individual sport—you have to make decisions in real time, manage your emotions, recover quickly from mistakes, and stay focused on the point in front of you rather than the one you just lost.That mindset has shaped the way I think about richsport. Entrepreneurship feels very similar—you’re constantly learning, adapting, and navigating the unexpected. Tennis taught me not to let one bad point define the match, but to trust myself, reset, and keep moving forward.

Tennis taught me that the things that matter most are often the least exciting. You have to do the same mundane, repetitive things over and over again, even when you don’t see the results immediately. I’ve carried that into building richsport—the willingness to do the boring work consistently, because those small, unglamorous things are what ultimately build something strong for the long run.

It’s taught me that I’m more relentless and persistent than I realized. A lot of building a brand is doing the things no one sees or celebrates, and being willing to do them well anyway. I’ve learned that I actually value that part of the process—the discipline of showing up, doing the work, and knowing that the small things matter even when there’s no immediate reward.

It’s been incredibly important. As a female-founded brand entering a category that has traditionally been designed and marketed with men in mind, we saw an opportunity to challenge what racquet gear could look and feel like. richsport was the first to really innovate the packaging and presentation of racquet gear, but for us, it was always about more than aesthetics. We wanted to rethink the entire experience and bring a fresh, more modern point of view to a category that had been largely unchanged. richsport is about making tennis fun- because that’s when we feel and play our best.

I hope richsport becomes bigger than the products themselves. I want to build a brand that changes the way people see and experience tennis—one that feels modern, inclusive, and culturally relevant, while ultimately bringing people back to the root of the sport: the love and fun of playing. More than anything, I hope richsport continues to create a community that feels connected to the sport and to each other, and that richsport leaves tennis a little more exciting, expressive, and open than we found it.

I hope I’m always returning to the things that made me fall in love with tennis in the first place—the challenge, the joy, and most importantly, the fun. No matter what I’m doing, I hope it always comes from a place of love. I’m a Leo, so I think that sense of passion naturally lives in me, and I hope I never lose that. Whether it’s tennis, building richsport, or whatever comes next, I want to keep creating and evolving from a place of genuine love and curiosity.